Owned Media

Owned media refers to all content that a marketing team has access to and control of that they don’t have to pay for. This often refers to BTS footage and photos which can be shared on social media, as well as on-set interviews with actors.

Owned media can be much more expansive with big studios. Disney, for example, can orchestrate coverage of one of their movies on, say, ABC, which is a Disney subsidiary. Of course, this kind of owned media is far out of reach for indie filmmakers.